WhatsApp Business on PC and Mac: How to Set Up and Manage Your Business Account
How to Download WhatsApp Business in Laptop
If you are a small or medium business owner who wants to communicate with your customers more effectively, you might want to consider using WhatsApp Business. WhatsApp Business is a tool that allows you to create a professional presence on the popular messaging platform, send and receive messages, media, and documents, and automate and organize your customer interactions. In this article, we will show you how to download WhatsApp Business in laptop, whether you want to use the app or the platform version.
What is WhatsApp Business and Why You Need It
WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, and group chat. There are two ways to use WhatsApp Business: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. The platform is for medium to large businesses who communicate with customers at scale through programmatic access.
how to download whatsapp business in laptop
WhatsApp Business Features and Benefits
Some of the main features and benefits of using WhatsApp Business are :
Security: Every message, document, picture, and interaction you have on WhatsApp is encrypted end-to-end, meaning only you and the person you are directly communicating with have the ability to see the information.
User Interface: The app's user interface and operations are smooth and simple. You can easily see when your messages are sent, received, and read by using the checkmark indicators. You can also use voice messages, stickers, emojis, and GIFs to make your communication more engaging.
Popularity: WhatsApp is the most used messaging app in the world, with more than 2 billion users across 180 countries. This means that you can reach a large and diverse audience on the platform where they already are.
Business Profile: You can create a branded business profile for your company, complete with logo, website URL, address, description, products, and services. This helps you improve your visibility and credibility among your customers.
Catalog: You can showcase your products and services in a catalog that customers can browse within the app. You can add images, prices, descriptions, and links to each item. This makes it easier for customers to discover what you offer and place orders.
Quick Replies: You can save and reuse messages that you frequently send to customers, such as greetings, answers to common questions, or confirmations. This helps you save time and provide consistent responses.
Labels: You can organize your chats and contacts using labels that you can color-code and customize. This helps you keep track of your conversations and follow up with customers accordingly.
Automated Messages: You can set up messages that are automatically sent to customers when they first message you or when you are away. This helps you greet your customers, provide information, or set expectations.
Message Templates: You can create and send messages that are pre-approved by WhatsApp for certain purposes, such as notifications, reminders, confirmations, or updates. These messages can be text-based, media-based, or interactive. You can also personalize them using placeholders.
Analytics: You can access metrics such as how many messages were sent, delivered, read, and received. This helps you measure your performance and improve your strategy.
WhatsApp Business App vs WhatsApp Business Platform WhatsApp Business App vs WhatsApp Business Platform
As mentioned earlier, there are two ways to use WhatsApp Business: the app and the platform. The app is designed for small businesses who want to manage their customer communication directly from their phone or laptop. The platform is designed for medium to large businesses who want to integrate WhatsApp with their existing systems and tools, and communicate with customers programmatically through the WhatsApp Business API.
The table below summarizes the main differences between the two options :
WhatsApp Business App
WhatsApp Business Platform
Free to use
Charged per message
Requires a dedicated phone number
Can use an existing phone number or a short code
Limited to one device per account
Can be accessed by multiple users and devices
Manual and interactive communication
Automated and programmatic communication
Supports text, media, voice, and video messages
Supports text, media, and interactive messages (voice and video coming soon)
Basic analytics and reporting
Advanced analytics and reporting
No integration with other systems or tools
Integration with CRM, ERP, chatbot, etc.
No verification badge
Verification badge available upon request
How to Download and Install WhatsApp Business App on Your Laptop
If you want to use the WhatsApp Business app on your laptop, you will need to download and install an Android emulator first. An Android emulator is a software that allows you to run Android apps on your laptop. There are many Android emulators available online, such as BlueStacks, NoxPlayer, LDPlayer, etc. For this guide, we will use BlueStacks as an example. Here are the steps to follow:
Step 1: Download an Android Emulator
To download BlueStacks, go to [BlueStacks website] and click on the "Download BlueStacks" button. You will be redirected to a page where you can choose the version of BlueStacks that is compatible with your operating system (Windows or Mac). Click on the appropriate button and wait for the download to complete.
Step 2: Install and Launch the Emulator
To install BlueStacks, double-click on the downloaded file and follow the instructions on the screen. You may need to grant some permissions and accept some terms and conditions. Once the installation is done, launch BlueStacks from your desktop or start menu. You will see a window that looks like an Android tablet.
Step 3: Download WhatsApp Business App from Google Play Store
To download WhatsApp Business app, open Google Play Store from the emulator's home screen. You may need to sign in with your Google account or create one if you don't have one. In the search bar, type "WhatsApp Business" and hit enter. You will see a list of results with WhatsApp Business app at the top. Click on it and then click on the "Install" button. Wait for the app to download and install on your emulator.
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Step 4: Verify Your Business Phone Number
Step 5: Set Up Your Business Profile and Catalog
To set up your business profile and catalog, follow the instructions on the app. You will be asked to enter some information about your business, such as name, category, description, address, website URL, etc. You can also upload a logo or a profile picture for your business. Then, you can create a catalog of your products or services by adding images, prices, descriptions, and links. You can also add labels to organize your catalog items. Once you are done, click on "Save". Your business profile and catalog are now ready.
How to Use WhatsApp Business Platform on Your Laptop How to Use WhatsApp Business Platform on Your Laptop
If you want to use the WhatsApp Business platform on your laptop, you will need to register for a WhatsApp Business account and choose a WhatsApp Business solution provider. A WhatsApp Business solution provider is a third-party company that helps you connect your WhatsApp number to the WhatsApp Business API and provides you with tools and services to manage your communication with custom